Named one of Campaign Magazine’s Future Leaders 2022 and Pitch Super Person 2023. Marty is founder of Smarty Pants Consultancy – a flexible, strategy-first creative consultancy model specialising in creative strategy, customer activation and retention marketing. A model where resources are embedded within marketing teams to develop powerful creative output that delivers results. With Just Eat, Smarty Pants won Best Use of Customer Insight at Engage Awards 2019 and a Silver for Best Use of AI at the DMA Awards 2020.
Marty is also Joint CEO of Outvertising – the marketing and advertising industry’s LGBTQIA+ advocacy group. And Co-Founder of Trans+ Adland, a grassroots community group of trans, non-binary, gender non-conforming and intersex people across the world of marketing and advertising.
In June 2023, Outvertising called on brands to stand their ground with their Pride month campaigns after a coordinated backlash against the inclusion of trans+ talent. 120+ organisations backed Outvertising’s industry intervention including the World Federation of Advertisers, ISBA, WPP Unite, Ogilvy, GLAAD, Stonewall, Galop, Gendered Intelligence, Mermaids, Not A Phase and the top 10 media agencies in the UK.
Marty is Campaign Magazine’s first Transgender columnist. With Campaign they write on LGBTQIA+ representation and inclusion with pieces like ‘Is adspend funding an increase in LGBTQIA+ hate crime?’ and ‘Being non-binary in adland.’